Humeysha Chai (Chai, Always)

  • Submitted on time! Aug 16, 2020

Had a lot of fun with this but I acknowledge it isn’t really a jingle. Can’t get my voice to sound upbeat or excited enough!

The product is Chai Day…by Chai Day. A great chai for everyone, always. Wanted to try and make something that sounded like a radio ad I would hear in Mumbai when I visited my grandparents as a kid.

I make a pot of adrak wali chai (ginger tea) every single morning, so if you’re ever in the Somerville area, drop by for a cup!

Arrey wawa [Wow!]
yeh puri hai [This is complete]

Tumari chai [Your tea]
so drink chai day ko jaiye [go to]

yeh jivan ki chai [this is the tea of youth]
chai day pijiye [drink chai day]

humeysha chai [always tea]
humeysha [always]

mummi ko chai dedijye [give mum tea]

yeh sab log ki chai [this is all people’s tea]
chai day pijiye [drink chai day]

humari chai [our chai]
so drink chai day

yeh sab log ki chai [this is all people’s tea]
chai day pijiye [drink chai day]
aur ko jaiye [and go to]

ha, achaachachachaa [ah, gooooooood]

Looking for feedback on

what are folk's feelings on stock pedals/ amps and the use of samples?


Ben August 19, 2020 5:17pm



I think with every song you publish, you seem to be improving your tones, performances, singing, arranging, and mixing. As Ryan said, be careful with some of the stock sounds/instruments. I think the shaker doesn’t sit great with the rest of the mix. Try adjusting the stereo width, the EQ, and/or the reverb to make it sit better.

kurds August 30, 2020 6:36pm

Thanksss 🙏 Noted, will do!

alechutson August 19, 2020 11:30am

This is super pretty. I enjoy imagining myself in your childhood memory. Might take you up on the ginger tea sometime 🙃

kurds August 30, 2020 6:36pm (edited)

yess, please do! 

juliapiker August 17, 2020 2:00pm

this is very pretty . and super nice and vibey

kurds August 30, 2020 6:38pm

from the ice cream queen herself? i am honored.

Ryan August 17, 2020 1:57pm

This was transportive! Absolutely love “hachachachachachacha” haha.

Stock samples can be totally fine as long as they’re high quality enough. In terms of mix, watch out for samples that automatically show up as stereo wide. Often need to narrow them so you can put them where you want in your mix.

Pedals and amps are trickier. Amp-sims have come a really long way, so those can work out some times. Nothing beats an actual tube amp for me (yikes I sound like one of those guys, but it’s true). But I have yet to meet a pedal sim that I enjoy. Might as well skip to FX-y plug-ins for those kinds of things.

Ben August 19, 2020 5:11pm (edited)

Hey Ryan, you want some vinyl records and a chemex coffee maker with those tube amps because you sound like a… oh.. wait… i… actually… totally agree with you.

kurds August 30, 2020 6:39pm

thanks and thanks for the wisdom folks 👊

the ahchachacha was from this one old dude on a train late at night in India years ago. He’d just randomly bust that out from time to time during our journey.

daeclan August 16, 2020 9:48pm

i love this angle & story. i think the delivery fits really nicely (but you’d know the reference point better ofc). re: stock pedals and amps, i think they are good for practice but i like pushing into stuff that is unique to the project. somehow mixing in something you find out there makes it more personal and deep for me. depends on the project tho.

kurds August 30, 2020 6:42pm

thanks dude, i gotta spend more time on these and do a deep dive.